Extending a Brand Beyond the Web Site
Bjorn Koetz for NewsEdge Seminar

Use Email to Deliver the News Visitors Want to Receive

NewsEdge content is authoritative, timely, and targeted news from the most trusted news sources in the world. Now businesses can leverage NewsEdge quality content to harness the power of permission marketing.

Introducing ReachOut Mail - Daily Email News Updates to Entice Visitors Back to a Web Site

ReachOut Mail enables Web sites to send emails to visitors who have elected to receive daily news updates on topics of particular interest to them. Users who elect to receive ReachOut Mail news updates become a Web site's most valuable customers, prospects and potential partners - the audience that provides the greatest return on a marketing investment.

ReachOut Mail can:

• Strengthen customer relationships
• Reinforce brand awareness daily
• Customize marketing messages
• Save money
• Reduce churn
• Building a Brand - One Email at a Time

Research has shown email to be the most successful tool for driving traffic to a Web site. People rely upon and pay attention to their email for daily activities and are more likely to give a ReachOut Mail message the attention it deserves, more so than any other form of Web advertising.

Higher Click-through Rates
Research shows that email click-through rates are exceeding other direct marketing and Web advertising methods. Combine the factors of an affordable marketing tool with an interested target audience and ReachOut Mail offers the assurance that marketing dollars are wisely invested.

BUILDING AN EMAIL BRANDING SOLUTION

Step One: The Permission Marketing Plan

ReachOut Mail from NewsEdge is an extension of our Editor's Picks services for public Web sites and company intranets.

A Daily Invitation to Visit
The daily reminder of ReachOut Mail is effective because it draws visitors back to a Web site for relevant business-focused information. Each daily issue includes headlines from Editor's Picks news stories. A single click from their email takes them directly to the Web site for the complete article.

Step Two: Building Brand Loyalty

Site visitors are busy people. With so many Web sites to visit, it pays to give users a good reason to return. A daily reminder is a gentle way to reach out to them, reinforce a brand image and build an on-going relationship.

ReachOut Mail enables businesses to change their message as frequently as necessary. Brand messaging can be focused. Special promotions can be highlighted. Holiday greetings can be timely and more compelling. Communications can be tailored to the news stories themselves.

Step Three: Database Management

Each ReachOut Mail subscriber list is a valuable tool for future marketing efforts. Businesses have complete access to contact information for the individuals and companies that have signed up for this service.

Getting Started: Sign up Now
A NewsEdge account manager can add ReachOut Mail to any content package for any size business. To find out more …